All Day Everyday Shampoo Shampoo

Yes, all Arkive products are vegan and cruelty free.

Yes, all Arkive products can be used in pregnancy including our pregnancy safe conditioners and shampoos.

Yes, all arkive products are safe for colour treated hair. Not only is it safe, the ALL DAY EVERYDAY shampoo is infused with moisturising Baobab protein, making it the ideal shampoo for dry, colour treated hair.

This product works to strengthen, cleanse and nourish the hair, leaving it feeling shiny and clean.

• Wet your hair thoroughly: Before applying the shampoo, make sure your hair is completely wet. This helps the shampoo to lather and spread more evenly. • Apply a small amount of shampoo: Depending on the length and thickness of your hair, dispense an appropriate amount of shampoo into your palm. Typically, a quarter-sized amount should be enough for short to medium-length hair, while longer hair may require more. • Massage into your scalp and hair: Gently massage the shampoo into your scalp using your fingertips, working it into a lather. Be sure to distribute the shampoo evenly throughout your hair, from roots to ends. • Rinse thoroughly: Once you've massaged the shampoo into your hair and scalp, rinse it out thoroughly with lukewarm water. Make sure to rinse until all the shampoo is completely washed out. • Repeat if necessary: Depending on how much product build-up or oil is present in your hair, you may need to repeat the shampooing process for a deeper clean. • Follow up with the ALL DAY EVERYDAY Conditioner: After shampooing, follow up with our ALL DAY EVERYDAY Conditioner to help moisturise and detangle your hair. Apply the conditioner evenly through your hair, focusing on the mid-lengths to ends, and then rinse thoroughly.

Yes - our ALL DAY EVERYDAY Shampoo is infused with Baobab Protein to moisturise the hair.