Dec 20, 2023


Welcome back to The ARKIVEs by ARKIVE Headcare, your go-to destination for all things hair, hacks and Headcare for you, yours & theirs! 

In this guide, we'll unravel the mysteries surrounding these potent hair treatments and delve into the wonders they can work. We’ll be covering what they are, what they do and what to look out for in your formulations to make sure they deliver a real punch in your Headcare routine. 

What is a Hair Mask?

Simply put, a hair mask is an intensive, repairing treatment designed to provide deep nourishment and care to your hair. Unlike regular conditioners that focus on surface-level care, a hair mask goes the extra mile by penetrating the hair shaft, addressing issues from the inside out.  Hair masks are formulated to repair damage, whether it's caused by environmental factors, heat styling, or chemical treatments. This intensive care helps restore the hair's health and vitality. It's often made up of a potent blend of conditioning agents, oils, and other beneficial ingredients that work together to revive, hydrate, and fortify each and every strand.

Hair Masks vs Conditioner

Regular conditioners primarily focus on smoothing, detangling and providing a quick boost of softness. They offer surface-level care and are more than suitable for daily use. On the other hand, hair masks are intensive treatments designed to address specific concerns and are therefore more targeted. It's like a spa day for your hair, offering a deeper level of hydration and repair.. With this in mind, a hair mask should be your go-to solution when your hair needs an extra dose of care and attention. 

How to Use Hair Masks

Now that we know what a hair mask is, let's explore how to make the most of it. Here's a breakdown of the when, how, and how often.

Applying a hair mask is a breeze. After shampooing, work it through your hands, and apply generously from mid-lengths to ends, then apply any residue to the roots and scalp. Leave it on for the recommended time (usually a few minutes) to allow the ingredients to penetrate and work their magic without overstaying their welcome. Three to five minutes is the sweet spot for most masks. The result is hair that not only looks beautiful but feels healthier and more resilient.

How Often Should You Use Hair Masks?

The frequency of use depends on your hair's needs. For deep hydration and for hair that needs a decent amount of tlc, aim for once a week. For those looking to simply maintain soft, strong, strands, once every two weeks should be enough.

Should You Use a Hair Mask Before or After Conditioner?

While there’s no universal rule, many hair experts (us included!) vouch for applying your mask after your shampoo and in place of your conditioner. Think of it as an intensely hydrating conditioner to be used a little less often.  On a microscopic level, the act of shampooing your hair opens up the hair follicle to provide a thorough clean. Applying your hair mask after this step enables the mask to be absorbed as easily and quickly as possible and will impart deeper hydration to see you through to your next shampoo and conditioning wash.

Hero Hair Mask Ingredients 

Here are some hair mask hero ingredients that you should be looking out for to get the most out of your mask…

Baobab Oil takes the spotlight for infusing moisture into both your scalp and hair strands. It acts as a natural conditioner, leaving your locks not just hydrated but also boasting a radiant shine. This elixir nourishes from root to tip, creating harmonious hydration all the way through.

Baobab Protein enhances the resilience, strength, and elasticity of your hair. It's the backbone to support your strands, ensuring they stand strong against daily stressors. With each application, your hair becomes more robust, ready to face whatever styling and environmental challenges you throw at it.

Coconut Oil is the maestro behind the scenes, bringing high shine and conditioning properties to the forefront. It's the secret to that glossy sheen, making your hair a real head turner. Beyond the shine, it nurtures each strand, providing silky, smooth softness.

Shea Butter leaving your hair not just shiny but exquisitely supple. It's the gentle touch that transforms your locks into a soft, touchable masterpiece. The richness of Shea Butter embraces each strand, creating a luxurious texture that begs to be admired. Shea Butter is a moisturising ingredient that has been used for the whole body for centuries.


You’d better believe that if we were going to create a killer hair mask then it would include all these powerhouse ingredients. Indulge your locks with ARKIVE's FUTURE YOUTH Treatment Mask, a transformative experience merging science with luxury. This mask isn't just a treatment; it's a harmonious blend of Baobab Oil, Baobab Protein, Coconut Oil, and Shea Butter that will deliver the TLC your hair deserves. After shampooing your hair, simply squeeze a dollop of the mask and work through your hands ahead of applying to hair. Using your fingers, work through the mid-lengths to ends, and then up to the root and scalp. Leave to sit for 3 minutes and rinse thoroughly. Following this simple application routine, your hair will emerge hydrated and cared for.

The bottom line…

Hair masks are the heroes of hair care, providing an extra layer of nourishment and protection. When it comes to giving your locks the love they need, ARKIVE's FUTURE YOUTH Treatment Mask is a game-changer. 

Discover THE FUTURE YOUTH TREATMENT MASK here. Your hair will thank you!

With love and transformed tresses, 

ARKIVE Headcare.