A bottle of Arkive's all day everyday shampoo on a white background
Arkive's all day everyday shampoo poured into a dish showing the smooth texture
A bottle of Arkive's all day everyday shampoo poured into the hand
A tattooed hand holding a bottle of Arkive's all day everyday shampoo
A bottle of Arkive's all day everyday shampoo resting on a shower ledge with foam
A miniature bottle of Arkive's all day everyday shampoo on a textured table
A miniature bottle of Arkive's all day everyday shampoo held against a white background

All Day Everyday

Regular price $18.00
Sale price $18.00 Regular price
Tax included.

WINNER! ‘Best for Menopausal hair’ Oprah Daily Editor’s Choice Award 2023

An everyday cleansing wonder for all the family. Infused with Baobab protein to moisturise the hair.

Future foam formula
Keep it clean
Your daily head

“Breathe new life into your wash-day routine with this Headcare staple- perfect for all hair types."

- Adam Reed, ARKIVE Founder


What does the ALL DAY EVERYDAY Shampoo do?
How do I use the ALL DAY EVERYDAY Shampoo?
I have dry hair, is this shampoo suitable for me?
Smells like


Created to emulate a sun-soaked summer walk: liberating, luminous and full of potential...

Customer Reviews

Based on 25 reviews

It was for my son he loved it.

Dawn Smith
Was satisfied but not satisfied

I was satisfied with how quickly the order was delivered, not satisfied with the fact my order was wrong, I emailed you saying that you sent two shampoos instead of a shampoo and conditioner, you said you would send the conditioner but haven't. I will not be using your website again

Go to shampoo now

Love the scent of this shampoo and how little you need to use of the product to get that lovely cleansed feel. Hair feels good after using this with the conditioner. Great value.

Elaine Holyday
Worst shampoo ever!

Purchased as vegan, mostly natural, cruelty free and backed by a well known hairdresser. Used everyday shampoo and conditioner, within a couple of hours very itchy scalp and became so bad it was burning and I was scratching head so much I drew blood! Emailed company still not resolved, taking ages, no refund offer. Definitely not recommended, in fact avoid!

Hi Elaine, we are sorry you didn't have the typical positive experience, my colleague will be in touch to resolve.

Game Changed.

Following a TikTok recommendation I picked up the All Day Everday Shampoo and honestly I’ve gone from a sceptic to a believer! I truly used to believe that there was no difference in hair care and it all pretty much did the same thing - well haven’t I been proved wrong! This Shampoo has made such a noticeable change to my hair. It stays cleaner for longer, it smells amazing, it’s soft, it’s textured, it’s everything you could ever want. Let’s just say, I will not be going back to my “any Shampoo will do” mindset. If you’re on the fence about buying it, trust me and just do it.