A bottle of Arkive's all day everyday shampoo on a white background
Arkive's all day everyday shampoo poured into a dish showing the smooth texture
A bottle of Arkive's all day everyday shampoo poured into the hand
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A bottle of Arkive's all day everyday shampoo resting on a shower ledge with foam
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A miniature bottle of Arkive's all day everyday shampoo held against a white background

All Day Everyday Shampoo Shampoo

£48.00
Tax included.

WINNER! ‘Best for Menopausal hair’ Oprah Daily Editor’s Choice Award 2023

An everyday cleansing wonder for all the family. Infused with Baobab protein to moisturise the hair.

Now available in 1L Refill pouches: SHOP NOW

 

Future foam formula
Keep it clean
Your daily head
Smells like Future Bloom

Often bought together

“Breathe new life into your wash-day routine with this Headcare staple- perfect for all hair types."

- Adam Reed, ARKIVE Founder

FAQs

Is Arkive’s hair primer vegan and cruelty free?
Is this a pregnancy safe hairspray?
Is the ALL DAY EVERYDAY DAY colour safe shampoo?
What does the ALL DAY EVERYDAY Shampoo do?
How do I use the ALL DAY EVERYDAY Shampoo?
Is this shampoo good for dry hair?
Smells like

FutureBloom

Created to emulate a sun-soaked summer walk: liberating, luminous and full of potential...

Breathe in

Customer Reviews

Based on 34 reviews
85%
(29)
3%
(1)
0%
(0)
3%
(1)
9%
(3)
U
Una Bell
Please bring the smell back!

I really love this shampoo and conditioner and have been using it for a few years now. My hair feels so lovely and shiny after using it.

One thing I did notice though is that the lovely smell is just not as strong as it use to be. I remember when it came out the smell was so lovely. Now I feel it has lost this. Please bring it back.

Hi Una, Thank you so much for being with us on the Headcare journey - we love hearing how shiny and lovely your hair feels after using All Day Everyday. Scent is such a core part of the Arkive experience, your feedback is so valuable and has been shared with the team - thank you! Lizzie @ ARKIVE

A
Ali P
Great hair everyday

This shampoo has made a noticeable difference to my hair and it smells divine!! Highly recommend. I don’t need to use everyday as it lasts for a couple of days. Fabulous shine too!

Hi Ali, Thank you so much for your lovely review! We’re so pleased to hear the shampoo has made a difference to your hair and that you're loving the scent and shine. Lizzie @ ARKIVE

R
Ruby
Hair gets greasy fast

Hair is super soft on day 1, but anything after that and my bangs get super greasy and gross looking. I'm not in a position where I can shampoo everyday, so this was very disappointing to find out:(

Hi Ruby,

Thanks for your feedback, I'll drop you an email to see if there is anything we can do.

Rosie @ Team ARKIVE

A
Ashlie
Excellent Shampoo

I am very pleased with both the shampoo and the conditioner. I find that the shampoo isn't as foaming as some but it does foam. However, my hair is so much better with Arkive than my normal salon shampoo and conditioner - which isn't a cheap one. I will definitely purchase Arkive again. My recommondation is "give it a try".

N
Natasha Prong
Everyday shampoo

Love this shampoo makes my hair soft and shiny

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