What does the ALL DAY EVERYDAY Shampoo do?

This product works to strengthen, cleanse and nourish the hair, leaving it feeling shiny and clean.

How do I use the ALL DAY EVERYDAY Shampoo?

• Wet your hair thoroughly: Before applying the shampoo, make sure your hair is completely wet. This helps the shampoo to lather and spread more evenly. • Apply a small amount of shampoo: Depending on the length and thickness of your hair, dispense an appropriate amount of shampoo into your palm. Typically, a quarter-sized amount should be enough for short to medium-length hair, while longer hair may require more. • Massage into your scalp and hair: Gently massage the shampoo into your scalp using your fingertips, working it into a lather. Be sure to distribute the shampoo evenly throughout your hair, from roots to ends. • Rinse thoroughly: Once you've massaged the shampoo into your hair and scalp, rinse it out thoroughly with lukewarm water. Make sure to rinse until all the shampoo is completely washed out. • Repeat if necessary: Depending on how much product build-up or oil is present in your hair, you may need to repeat the shampooing process for a deeper clean. • Follow up with the ALL DAY EVERYDAY Conditioner: After shampooing, follow up with our ALL DAY EVERYDAY Conditioner to help moisturise and detangle your hair. Apply the conditioner evenly through your hair, focusing on the mid-lengths to ends, and then rinse thoroughly.

Is the ALL DAY EVERYDAY DAY colour safe shampoo?

Yes, all arkive products are safe for colour treated hair. Not only is it safe, the ALL DAY EVERYDAY shampoo is infused with moisturising Baobab protein, making it the ideal shampoo for dry, colour treated hair.

Is this shampoo good for dry hair?

Yes - our ALL DAY EVERYDAY Shampoo is infused with Baobab Protein to moisturise the hair.

Free UK shipping over £25 Returns policy About ARKIVE

A bottle of Arkive's all day everyday shampoo on a white background

A bottle of Arkive's all day everyday shampoo resting on a shower ledge with foam

A miniature bottle of Arkive's all day everyday shampoo on a textured table

A miniature bottle of Arkive's all day everyday shampoo held against a white background

ARKIVE The Good Habit Hybrid Oil – supporting ARKIVE product gallery image

ARKIVE HEADCARE – HYDRATING SHAMPOO FOR HEALTHY HAIR

ALL DAY EVERYDAY SHAMPOO

An everyday shampoo for all hair and scalp types. Perfect for the whole family. Infused with Baobab oil and Baobab protein to help moisturize the hair.

Cleanses and clarifies the hair
Lightweight formula
Healthy & Hydrated strands

Choose your size

Choose your purchase

Subscribe & save SAVE 20% £10.40 / delivery ~~£13.00~~ Every 6 weeks · billed per delivery Save £2.60 compared with buying once (20%) Every 6 weeks

Delivery frequency

Recurring delivery. Edit, skip or cancel your subscription anytime.

One-time purchase £13.00 Buy once — no recurring delivery.

Choose Subscribe & Save or one-time purchase. Recurring delivery is billed at the selected interval.

In stock

Free UK shipping over £25

Headcare in action

All Day Everyday Shampoo + Conditioner

How to use

Apply a grape sized amount to damp hair and massage from root to ends using your finger tips. Rinse thoroughly. Pair it with the All Day Everyday Conditioner.

Full ingredients

Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Caprylyl/Capryl Glucoside, Sodium Lauroyl Sacosinate, Parfum (Fragrance), Sodium Chloride, Coco-Glucoside, Glyceryl Oleate, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Panthenol, Citric Acid, Benzyl Alcohol, Adansonia Digitata Seed Extract, Adansonia Digitata Seed Oil, Sodium Hydroxide, Methylchloroisothiazolinone, Potassium Sorbate, Methylisothiazolinone, Sodium Benzoate, Geraniol, Linalool, Citronellol, Limonene.

Rooted in the salon

A little word from Adam.

“Breathe new life into your wash-day routine with this Headcare staple-perfect for all hair types."

Adam Reed, ARKIVE Founder

More for your headcare

Treatment

The Future Youth

£15.00

Dry Shampoo

The Reset

£14.00

Scalp

The Root-ine

£15.00

Explore All Day Everyday Shampoo, how to use it and the details ARKIVE provides.

Product information guide, not a live AI or medical service. ARKIVE's commitments ↗

Real headcare. Real experiences.

Excellent shampoo for my fine hair

Hi Kim! So glad this is working so well for your hair, thank you for sharing. It means a lot to hear it is the right fit for you! Izzy @ ARKIVE

Excellent Shampoo

I received a small bottle of the Everyday shampoo and conditioner in a beauty gift pack and decided to try it out. I have used many different brands of haircare and never quite found the best one for my hair and I can't believe how good my hair feels on using this product for the last few months. My hairdresser of 20 years has also commented that my hair is a lot stronger than she has seen previously. My colour is also lasting a lot longer. I have just ordered the 1L refill packs as after using this I will not be changing my shampoo again.

Hi Marie! Thank you so much for sharing this, it is amazing to hear how well it is working for your hair and that you are seeing such a difference in strength and colour. We love that it has earned a permanent place in your routine. Izzy @ ARKIVE

Gentle shampoo

Beautiful delicate fragrance hair feels clean but not stripped, scalp is washed with out feeling irritated highly recommended

Hi Deborah, Thank you for the kind words! We’re so glad you’re loving the gentle cleanse and delicate scent of the All Day Everyday Shampoo. Here’s to healthy, happy hair every day! Lizzie @ ARKIVE

Greasy hair after using

Tried this along with a blow dry protector, day one hair looks ok, but even by the end of the day it starts to look greasy. Will have to go back to my previous shampoo and conditioner. Pretty disappointed considering price point.

Hi Laura, We’re sorry to hear the shampoo didn’t work out as expected. Sometimes this can happen if a little too much product is used - we recommend using just a grape-sized amount and rinsing for longer than usual. If you'd like more support, feel free to reach out to us at info@arkiveheadcare.com - we’d love to help you get the best results! Lizzie @ ARKIVE

smells great, is great

My favourite and keeps my hair from looking like straw. Love the smell.

Hi Kristin, We’re so glad to hear you're loving this shampoo! Keeping your hair soft and smelling divine is exactly what it’s made for. Thank you for your review! Lizzie @ ARKIVE

1 2 3

View all reviews ↗

Join the ARKIVE

Good things, straight to your inbox.

Be first to hear about new headcare, stories and everyday rituals.

ALL DAY EVERYDAY SHAMPOO £10.40

Read all customer reviews

Account

ALL DAY EVERYDAY SHAMPOO