A bottle of Arkive's all day everyday shampoo on a white background
Arkive's all day everyday shampoo poured into a dish showing the smooth texture
A bottle of Arkive's all day everyday shampoo poured into the hand
A tattooed hand holding a bottle of Arkive's all day everyday shampoo
A bottle of Arkive's all day everyday shampoo resting on a shower ledge with foam
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A miniature bottle of Arkive's all day everyday shampoo held against a white background

All Day Everyday Shampoo

Shampoo
£12.00
£12.00
Tax included.

WINNER! ‘Best for Menopausal hair’ Oprah Daily Editor’s Choice Award 2023

An everyday cleansing wonder for all the family. Infused with Baobab protein to moisturise the hair.

Future foam formula
Keep it clean
Your daily head
Smells like Future Bloom

“Breathe new life into your wash-day routine with this Headcare staple- perfect for all hair types."

- Adam Reed, ARKIVE Founder

FAQs

Is this product vegan and cruelty free?
Is this product suitable during pregnancy?
Is it safe for colour treated hair?
What does the ALL DAY EVERYDAY Shampoo do?
How do I use the ALL DAY EVERYDAY Shampoo?
I have dry hair, is this shampoo suitable for me?
Smells like

FutureBloom

Created to emulate a sun-soaked summer walk: liberating, luminous and full of potential...

Breathe in

Customer Reviews

Based on 26 reviews
88%
(23)
0%
(0)
0%
(0)
0%
(0)
12%
(3)
R
R.
such great value!

I switched from olaplex to this and so glad i did, its much better value and my hair feels so much softer and healthier.

L
Linda

It was for my son he loved it.

D
Dawn Smith
Was satisfied but not satisfied

I was satisfied with how quickly the order was delivered, not satisfied with the fact my order was wrong, I emailed you saying that you sent two shampoos instead of a shampoo and conditioner, you said you would send the conditioner but haven't. I will not be using your website again

R
Roz
Go to shampoo now

Love the scent of this shampoo and how little you need to use of the product to get that lovely cleansed feel. Hair feels good after using this with the conditioner. Great value.

E
Elaine Holyday
Worst shampoo ever!

Purchased as vegan, mostly natural, cruelty free and backed by a well known hairdresser. Used everyday shampoo and conditioner, within a couple of hours very itchy scalp and became so bad it was burning and I was scratching head so much I drew blood! Emailed company still not resolved, taking ages, no refund offer. Definitely not recommended, in fact avoid!

Hi Elaine, we are sorry you didn't have the typical positive experience, my colleague will be in touch to resolve.

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